win/win

As a credit union branding and marketing company, our mandate really boils down to doing all we can to make the credit unions we work with shine in every possible platform. And shine they did this year at the 2012 Marketing Association for Credit Unions annual conference. We’re still smiling ear to ear. In all, the thirdstream team played a key role in 6 award wins this year. They were:

Electronic marketing

AIME for 1st Choice Savings ‘Before and After’ home renovation contest
AIM for 1st Choice Savings ’3 for Free Fees’ campaign
AIM for Your Community Credit Union ‘MOOla’ campaign and net worth quiz

Image enhancement

AIME for 1st Choice Savings ‘Belong Grow Share’ annual campaign strategy

Coordinated campaigns

AIME for Synergy Credit Union ‘I Did it in My Truck’ mortgage campaign

Website

AIM for Raymore Credit Union’s new web property

Our CTO Keith Ginter was at the awards ceremony in Niagra Falls on June 5 to see his creative team recognized on the national stage. He applauds them for being ‘a group of professionals who time and time again are able to leverage each other’s gifts and talents to produce award winning campaigns for our credit union clients. thirdstream CEO Christian Clapton echoes this thought, saying,

‘I’m so pleased that our team’s creative muse has been recognized at MACU. These national marketing awards confirm that our creatives are leaders in making brand, web, social media and interactive campaigns converge to deliver measurable results. I speak for us all when I say I’m grateful for their courage, vision and passion for marketing.’

Our VP of Business Development Rachel Milan agrees. ‘Our creative team brims with talent, applying best practices in everything they do. They’re ahead of the curve in so many important ways but particularly in how they fuse art and copy to align member experience with a credit union’s goals. Our team really is the complete package.’

Led by Kathy Matkin-Clapton, Michelle Cote and Jeff Coomber, thirdstream’s creative team is a close-knit bunch, woven together by both personal and professional regard for one another. As Cote says, ‘this is the best creative team I’ve worked with. A kind of magic happens when we’re brainstorming concepts—each with a unique but complimentary creative mind. Although the results have been tracked and proven, I sometimes find it hard to describe how precisely an idea was formed. The environment of encouragement, open-mindedness and positivity really allows us to put together work we can be proud of.’

When asked what most inspires their team, Matkin-Clapton narrows it down to a handful of vital pieces: ‘Each of us looks to best practices in our own arenas and applies this to every campaign or project. We’re also inspired by our clients, their stories, communities and membership. I know it sounds a bit saccharin, but we’re truly galvanized by our regard for one another. I’m not only in awe of the work, integrity and talent that each team member brings to the table, I happen to really like them a lot as colleagues and friends. Last, but not least, we trust our instincts. When it’s the right idea, we just know it, then we get down to work and make it happen.’