Feeling the love

We’d like to congratulate PACE Credit Union on its resounding success at the 2015 MACU Strategic Marketing Conference.

PACE entered its Feels Like Love campaign for adjudication in the 25th annual Achievement in Marketing Excellence (AIME) awards. Not only did PACE receive an AIM award for New Product Launch, they also received the most coveted award of the evening – the People’s Choice Award.

Congratulations to Dan Coldwell and the rest of the marketing team at PACE. We loved working on this creative campaign with you and we applaud your accomplishments and your vision.

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Meet our creative director

Kathy brings a unique combination of creative, strategic and business experience to her role as thirdstream’s creative director. A talented copywriter, she’s instrumental in helping us – and our clients – tell a brand story with a fresh voice that rings with authenticity. She’s able to do this because she’s got a knack for hearing subtext, making her a writer who knows how to get to the heart of what people want to say in a way that makes others want to hear it. As our creative director, she’s a perceptive, intuitive thinker who believes that collaboration is the path to innovation, excellence and the best possible product and end-user experience. Kathy’s been a key player in our business since our ‘way back’ days. She’s worked with hundreds of clients and played a central creative and strategic role in helping many Canadian credit unions get results and win national advertising awards. Oh yeah … she’s is also an accomplished musician, educator, university instructor and choral conductor.

Here are some other interesting facts about our creative director.

Tell us about yourself
Hmmm. I’m a professional eclectic with a background in music, education, writing and business. I’m a full-on Pisces and a fan of words, authenticity, people and beautiful innovation. And I love how all of this comes together in my role as creative director.

When did you join the thirdstream team?
Officially started as copywriter in 2004 but I’ve been on this crazy bus since our earliest days as a web development company.

What is your role with thirdstream?
Creative director, marketing, copywriter and user experience design. 

What appeals to you most about the work you do with thirdstream?
I love our collaborative philosophy and commitment to living at the crossroads of creativity, innovation, strategy and integrity.

What do you appreciate the most about being part of this team?
I love the regard we have for one another’s skills and talents. The people on our team challenge me (in a good way) to learn and evolve professionally. They’re also really good people – grounded, balanced, fun and funny. I’m proud to be a part of it.

Now for the fun stuff

Born
Milk River, AB

Raised
Lethbridge with long-term stops in Halifax, Vancouver and New Haven, CT.

Grew up in which decade?
70’s and 80’s.

Biggest musical (or other) influence 
I’m drawn to singer/songwriters and artists who know how to treat a melody. Ella Fitzgerald is my absolute fave because she sang the face off of every tune she ever recorded.

Favourite tune/band on your ipod right now
I’m always happy when Leonard Cohen, Bob Dylan, Adele or Johnny Cash stroll through my playlist.

Huge fan of

Meaningful connection and saying it like it is.

Family you’d like to mention?
I’m married to the boss (CEO Christian Clapton) and ridiculously proud mother of 3 sweet humans and one Yorkshire Terrier.

You’re happiest when
I’m in the mountains with my family. Disneyland is a close second.

Favourite Beverage

By day, really (really) good coffee. By night, a cold glass of Sauvignon Blanc.

Greatest inspiration
My husband and his endless tenacity.


Greatest achievement (so far)

Still working on it, but I’d have to say my happy, healthy family is pretty much the best of the best so far.

In Jeff’s case

Jeff Coomber, our director of product management, loves innovation. This would probably explain his ‘early adopter’ philosophy. He’s usually the first in the office to try out the latest technological doodad, app or software. Checking out the latest happenings on Kickstarter is a daily thing for this guy and it goes without saying the he’d never miss an Apple release. What kind of things does a user-experience enthusiast like Jeff have in his case? Check it out.

Jeff

Where did he get this gear?
Coffee Mug @starbucks; Bose QuietComfort 15 Headphones @bose; journal @wipebook; whiteboard must-haves @STAEmars; Apple TV with remote by Apple; iPhone 6 by Apple; iMac by Apple; water bottle @SIGG_NA; desk by @ikea.