Five cool insights – social engagement

1. What are the top things I can do to increase engagement?

  • Build an audience and continually seek new ways to grow that audience (i.e. Likes campaigns, contests, incentives, ads).
  • Pay for placement (ads).
  • Use planning tools to develop strategy and schedule activities.
  • Always strive to create content that is likeable and shareable.
  • Use high-quality images.
  • Provide your followers with value.
  • Look for ways to engage your internal team.

2. What happens when a Facebook post is boosted?
When you boost a post, your post defies Facebook’s built in algorithms which dictate that your post is only shown to approximately 16% of those who like your page. The boost will help your ad to be shown to more of your followers or even people who don’t follow you. So you are essentially paying to share your message with a wider audience.

It’s a smart idea to boost any post that has already had good engagement organically. This is an indicator that your content has strong traction.

3. How does paying get more people to engage?
A Facebook-boosted post can be targeted to several different groups. You could choose to boost the post to:

  • people who already follow the page
  • people who follow the page and their friends
  • specific geographic areas, genders, age groups or interest groups

By promoting your post to people outside of your current circle of followers, you have the opportunity to earn new page likes, post likes, comments and brand awareness.

4. Can I do similar promotions of my content on Twitter?
It is possible to promote an account, promote a single tweet or promote a trend (#hashtag) as a Twitter ad. Similar to other platforms, you:

  • are bidding for placement
  • can control spending by setting a budget
  • can use analytics to measure and make adjustments

They offer many targeting options including the ability to target followers of specific accounts.

5. What are some tools you recommend for planning?
Creative planning sessions and an editorial calendar are the most basic and essential tools you should consider implementing. These two things will ensure that you always have content in your pocket and that you can deliver it in a timely and consistent manner. Other tools that can be helpful when thinking about the big picture for social media at your organization are a social flight plan (annual) and a social media scorecard.

getting social with our first U.S. credit union

We are very excited to welcome Western Federal Credit Union to the thirdstream family. As a happy added bonus, Western is our first U.S. credit union client.

This dynamic and progressive FI is one the largest credit unions in the United States with more than $1.9 billion in assets and nearly 170,000 account holders across the country.

Western’s corporate office headquarters are in Manhattan Beach, California. They also have a Regional Midwest Office in Bentonville, Arkansas to support their mid-west and east coast account holders and branches.

The Western team has already done an impressive job of establishing a strong foundation in social channels, but they don’t want to stop there. They feel that deepening engagement with their members on social platform requires fresh insight and a renewed strategy. They’re ready to take things to the next level.

We were thrilled when they contacted us in early 2014 to find out more about what we could do for them. Moving forward as their social marketing strategy partner, we will:

  • plan and execute an annual content strategy
  • develop an annual social marketing flight plan
  • establish a collaboration with the Western team to help them manage their weekly social marketing
  • source relevant content aligned to the strategy and the established flight plan

This is a great group of people and we’re so pleased to be working with them. We look forward to sharing the many successes that they are bound to achieve as they ‘up’ their already considerable game in social channels. We’ll keep you posted.


Meet our director of social marketing

When she’s not engaging with influencers on Twitter or scheduling Facebook posts for us or our clients, she’s learning all she can about how to create the highest rates of engagement and conversion. When she’s not doing that, she’s researching every topic related to social media or implementing best practices to ensure our clients are leading the way. And she doesn’t stop working at the end of the day, either. Even outside of office hours, she’s learning, researching, responding and refining her insights. As our director of social marketing, she’s on an endless learning curve.

That’s Kristy Jahn-Smith – our talented, insightful, hard working, creative, team-playing, networking and all-around awesome director of social marketing.

Here are some other cool facts about Kristy.

Tell us about yourself
I am an Alberta girl, but I love to travel. I have spent time in some great, far flung places on the planet. I married an American guy and our kids are dual citizens. I hated gym class in high school, but have since come to enjoy an active lifestyle. I wish I had a dog, but I have a cat. I am ambitious, adventurous, introspective, crafty, slightly contrarian but open minded.

When did you join the thirdstream team?
July 2, 2013.

What is your role with thirdstream?
Director of social marketing, which means I’m a social marketing strategist.

What appeals to you the most about the work you do with thirdstream?
Working in what is a relatively new and cutting edge field.  Because things are always changing in the social media world, there is always more to learn to keep up.

What do you appreciate the most about being part of this team?
Working with great people, masters in their disciplines, who are extremely talented and creative.

Anything else?
In my former career as a professional cook, I once got to cook dinner for Robert Redford.

Now for the fun stuff

Edmonton, Alberta.

Alberta, British Columbia, Italy, Japan, South Africa.

Grew up in which decade
I am a child of the ’80’s.

Biggest musical (or other) influence when you were growing up
Michael Jackson and Madonna.

Favourite tune/band on your iPod right now
It’s a playlist called “SPEED” that energizes me when I am running.

Huge fan of
Japanese and Indian food, world travel and my kids

Family you’d like to mention?
Husband (Robb) and two girls (Cadence and Koloe).

You’re happiest when
I am traveling or enjoying the rare TV show or movie with a glass of wine.

Other Hobbies/Interests
Triathlon, skiing, running, wine, travel, cooking, gardening and attempting crafty endeavours.

Favourite Beverage
Just one? Coffee, red wine and tea.

Greatest inspiration
My kids. They make me want to be better, stronger, smarter and more confident.

Greatest achievement (so far)
Surviving adventures of my youth, like three months backpacking in India alone and a motorcycle trip down the west coast.